Designed to empower every sales role for success

Stop guessing what to improve

No more drowning in metrics or generic training. FrontlineIQ shows you the one behavior that will have the biggest impact on your results; and helps you practice it until it sticks.

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Get actionable guidance on what to improve

Instead of trying to fix everything, you get the single behavior change that will boost your earnings most.

Practice to build lasting habits

Get scenarios based on situations where you actually struggle, not generic role-playing that feels pointless.

Earn more by focusing on what matters most

Watch your focused improvement translate directly to more deals and bigger commission checks.

A sales rep helping a client in a dealership.

Coach with focus and confidence

Spend less time buried in dashboards and more time coaching where it matters. FrontlineIQ pinpoints the one behavior that will unlock performance for each rep; so you know exactly where to focus.

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Clear coaching priorities, no guesswork

See which rep needs to work on what, ranked by potential revenue impact for your team.

Build a coaching rhythm your team can actually stick to

Get specific talking points and real examples for every one-on-one coaching session.

Real-time progress tracking without admin burden

See how focused development translates to immediate improvements in team performance and revenue.

A manager seeing sales dashboard to see who to coach on what to be more impactful.

Proof that coaching pays off

FrontlineIQ links performance improvements directly to coaching activities, giving leaders the clarity they need to scale what works and eliminate what doesn't. A true way to measure the ROI of coaching.

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Link coaching investment to tangible business result

Monitor how targeted coaching directly drives revenue growth for each rep across your entire organization.

Reduce turnover with a stronger coaching culture

Reps who see clear progress and targeted development stay longer and perform at higher levels.

A regional manager reviewing multi store performance using FrontlineIQ dashboard.

Powering the world's best sales teams

For every industry where performance depends on people

Car dealership advisor supported by AI sales coaching platform

Dealerships & Service Centers

Supercharge your sales, fixed Ops & F&I teams with coaching that drives profit

Who it’s for: Service advisors, sales reps, F&I managers, dealership GMs.

What we solve: Clear coaching focus in high-volume environments, faster onboarding, and higher close rates in financing and upsell conversations.

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Bank branch representative guided by AI-powered coaching assistant

Branches & Brokerages

Coach branch, insurance, and mortgage teams to deliver better client outcomes

Who it’s for: Branch representatives, mortgage officers, insurance brokers, call center managers.

What we solve: Stronger client conversations, compliance-aligned coaching, and higher product cross-sell per customer.

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Furniture showroom associate using AI sales coaching to increase revenue

Home & Appliance Centers

Coach appliance experts, home furnishings consultants, and installation experts to deliver more high‑value sales

Who it’s for: Appliance and furniture sales reps, showroom managers, store associates, regional sales leaders.

What we solve: Coaching that helps reps guide customers through complex, high-consideration purchases. More consistent upselling of warranties and add-ons, faster ramp time for new associates, and measurable lift in close rates for big-ticket items.

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Retail associate helping customer checkout with AI coaching insights

Stores & Showrooms

Coach sales associates and store managers to deliver consistent retail performance

Who it’s for: VPs Sales & Ops, district/regional managers, store managers, floor associates.

What we solve: Consistent coaching across multiple stores, reduced turnover, and measurable lift in conversion and basket size.

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Sales person helping a client in front of a telecom kiosk

Wireless Outlets & Kiosks

Coach wireless reps to close more activations, upgrades, and accessory sales

Who it’s for: Wireless sales reps, kiosk associates, store managers, and regional leaders.

What we solve: Coaching gaps in fast-paced environments where activations, upgrades, and accessory sales happen quickly. FrontlineIQ gives managers visibility into missed opportunities and equips reps to handle objections, explain plans clearly, and upsell with confidence.

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The numbers tell the story

Increase in sales
per customer

Impact on goal
performance

Reduced
employee turnover

Weekly active use
by sales teams

Packed with the tools you need to make coaching work

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AI coaching
agent

FrontlineIQ’s advanced AI pinpoints the goals that matter most for each rep; reducing manager prep time and unlocking higher performance.

Training & development simplified

Transform complex training and sales content into actionable behaviors that drive measurable ROI.

Theo: Your AI sales coach

Theo analyzes role-plays and customer conversations, delivering instant feedback and scoring for targeted coaching.

Sales conversation intelligence

Turn role-plays and customer interactions into searchable best practices, speeding onboarding and helping teams learn exactly what “good” looks and sounds like.

An OS for sales coaching

Give managers and head office a unified coaching system that creates accountability and removes bias from performance conversations.

Gamified for engagement

Boost adoption and motivation with earnings, commissions, SPIFs, and gamified incentives that keep coaching top of mind.

Coaching co-pilot

Ask Theo anything; who to coach, which goals to set, training to assign, or product details, and streamline coaching across the organization.

Coaching connected to ROI

Prove impact by linking coaching activity directly to higher revenue per rep, faster onboarding, and lower turnover.

See what our customers say

“Sales associates love FrontlineIQ because they can quickly see their commissions and exactly which skills will drive their results. It’s easy to use, intuitive, and something they actually enjoy logging into every single day.”

Mark Westman

Sr. Director Business Development

Manager's perspective

"FrontlineIQ is nothing like any coaching tool I’ve ever used before. It’s been really great, especially for our newer sales professionals to be able to elevate their performance very quickly."

Derek East

Sr Director Business Development
The Dufresne Spencer Group

“This is a complete game changer”

Jory Solomon

Director Training & Development

“With FrontlineIQ, reps can practice their craft anytime; even on a Tuesday at 2 o’clock when the floor is quiet.”

Jim Mather

VP of Sales

“We wanted a platform that could identify gaps and guide coaching. That’s exactly what FrontlineIQ does. It shows how even small improvements can unlock big opportunities.”

Mark Dufresne

CEO, The Dufresne Group

How Ashley Transformed Sales Coaching with FrontlineIQ

Executive's perspective

"Before FrontlineIQ, coaching cut corners. Now it’s structured, fact-based, and better for everybody."

Kevin Hook

President, Ashley Canada

See what our customers say

Mark Westman

Sr. Director Business Development

Manager's perspective

"FrontlineIQ is nothing like any coaching tool I’ve ever used before. It’s been really great, especially for our newer sales professionals to be able to elevate their performance very quickly."

Christine Francis

Director of Stores

250%

Impact on goal performance

“With FrontlineIQ, reps can practice their craft anytime; even on a Tuesday at 2 o’clock when the floor is quiet.”

Jim Mather

VP of Sales

“We wanted a platform that could identify gaps and guide coaching. That’s exactly what FrontlineIQ does. It shows how even small improvements can unlock big opportunities.”

Mark Dufresne

CEO, The Dufresne Group

86%

Weekly active use by sales team

Executive's perspective

"Before FrontlineIQ, coaching cut corners. Now it’s structured, fact-based, and better for everybody."

Kevin Hook

President, Ashley Canada

Turn every interaction into revenue growth

Designed to empower every sales role for success

Stop guessing what to improve

Get actionable guidance on what to improve

Practice to build lasting habits

Earn more by focusing on what matters most

Coach with focus and confidence

Clear coaching priorities, no guesswork

Build a coaching rhythm your team can actually stick to

Real-time progress tracking without admin burden

Proof that coaching pays off

Link coaching investment to tangible business result

Reduce turnover with a stronger coaching culture

Powering the world's best sales teams

For every industry where performance depends on people

Supercharge your sales, fixed Ops & F&I teams with coaching that drives profit

Coach branch, insurance, and mortgage teams to deliver better client outcomes

Coach appliance experts, home furnishings consultants, and installation experts to deliver more high‑value sales

Coach sales associates and store managers to deliver consistent retail performance

Coach wireless reps to close more activations, upgrades, and accessory sales

The numbers tell the story

Packed with the tools you need to make coaching work

See what our customers say

See what our customers say

Transform sales coaching with AI that drives your team’s performance